When Stranville Living Master Builder came to Key Creative in 2022 for a website redesign, we had one goal: build something that would actually move homes. Three years, dozens of new-construction sales, and one BILD Lethbridge award later, we’re proud to say it worked.
After Stranville Living Master Builder took home BILD Lethbridge’s award for Best Overall Marketing in 2025, we figured this was a great time for some well-deserved reflection.
🏆 2025 Best Overall Marketing from BILD Lethbridge
Key Creative is proud to be the team behind Stranville Living’s Best Overall Marketing win at the Building Industry & Land Development Association (BILD) Lethbridge Region Awards. And that wasn’t the only hardware they took home that night. Stranville Living swept the room, bringing home 9 awards in total at the BILD Lethbridge awards presentation. A remarkable achievement for a builder that clearly sets the bar high in everything they do.
The Best Overall Marketing award recognizes excellence across the full marketing mix, and earning it reflects years of consistent, deliberate work across website design and development, SEO, AI optimization, email marketing, and social media — the kind of results that don’t happen by accident.
The Results That Got Them There
Behind every award is a body of work. Here’s what Key Creative built for Stranville Living, and what it delivered.
| 370% | 644% | 133% |
|---|---|---|
| Website Traffic Increase | Keyword Growth (101→ 752) | Top-3 Rankings (9 → 21) |
More visibility meant more qualified buyers finding Stranville Living at exactly the right moment — when they were actively searching for a new home. That organic reach translated directly into real-world results: dozens of new-construction homes sold across multiple communities in Lethbridge, Crowsnest Pass, and Sparwood.
Where It Started: A Website Built to Sell
In 2022, Stranville Living’s existing website wasn’t doing justice to the quality of their homes or the breadth of their communities. Key Creative rebuilt it from the ground up, with SEO incorporated from day one and a user experience designed to turn browsers into buyers.
A standout feature of the redesigned site is the filterable results tool, which lets users browse spec homes by builder at a glance, then narrow their search by number of bedrooms and bathrooms, square footage, and neighbourhood to find exactly what they’re looking for. For a builder with dozens of homes across multiple communities available at any given time, this kind of functionality isn’t just nice to have. It’s a sales tool.
The new website gave Stranville Living Master Builder a digital presence that finally matched their reputation, and gave Key Creative a strong foundation to build on.
A Full-Service Partnership, Built Over Time
What began as a website project grew into something much broader. Over three years, Key Creative supported Stranville Living across every major marketing channel:
- Website management & ongoing development
- Search Engine Optimization (SEO) — driving the 370% traffic growth that fuelled home sales
- AI Optimization (AIO) — keeping their brand visible as search behaviour evolves, resulting in hundreds of traffic sessions from AI platforms like ChatGPT and Perplexity.
- Email marketing campaigns that kept buyers engaged and proved to be a reliable driver of return visits to the website, keeping Stranville Living top-of-mind with buyers throughout their home search journey.
- Social media management that built community awareness and brand loyalty
Every piece worked together. SEO brought buyers to the site. The website converted them. Email and social kept Stranville Living top-of-mind through a long purchase cycle. That’s how you sell dozens of homes, and how you win Best Overall Marketing.
What Makes a Partnership Like This Work?
Three years is a long time in marketing. The reason this partnership has delivered consistent results comes down to a few things.
Trust. Stranville Living trusted Key Creative to understand their brand, their buyers, and their market. They gave us the runway to build something that compounds over time, and that’s exactly what SEO and content marketing need to perform.
Shared standards. Stranville Living builds beautiful homes. They hold their product to a high standard and they expected the same from their marketing. That push made our work better.
Consistency. Great marketing isn’t built in a sprint. The 370% traffic growth didn’t happen overnight. It’s the result of showing up month after month, iterating, improving, and staying focused on what moves the needle.